REAL MADRID X AUDI

client: audi
work: sonic branding and original composition

We didn't score the campaign. We let the car compose it.

For Audi, the creative concept was simple and radical in equal measure:take the sounds of the new Audi RS E-Tron GT and turn them into an original track. Product-led, from the ground up. The engine, the mechanics, the electric pulse of the car; all transformed into the sonic foundation of Heartbeats, produced alongside Ed is Dead and performed with Real Madrid stars Marcelo, Militão, Camavinga, and Valverde.

This is sonic branding beyond the mnemonic. Beyond the logo. A living, breathing piece of culture — 1.2 million views and counting.