patrón x f1

client: patrón (bacardí)
AGENCY: bbh usa work: music search and supervision

The world's fastest cocktail needed the world's right track.

BBH USA came to us with one of the most exhilarating briefs in the room — Patrón and F1, creating the fastest cocktail ever made. The sound had to match that energy without ever feeling like it was trying too hard. We found it in Boio — percussive, joyful, with steel pan undertones that bring warmth and cultural lift to something that could easily have gone purely adrenaline. Fast enough for the grid. Cool enough for the glass.