bmw

client: bmw
AGENCY: serviceplan middle east work: original composition

One piece of music. Two cars. Infinite precision.

For BMW's X1 and X7 campaign, we composed a single original piece built around a minimal orchestral palette — cinematic strings, sculpted and deliberately restrained. But the real craft was in what happened next. Rather than scoring each model separately, we designed the composition to shapeshift — specific string arrangements shifting and syncing to each car, so the music moves with the X1 differently than it moves with the X7. Same DNA. Same piece. Just listening to whichever car it's with. Much like the cars themselves.