adidas

client: adidas
AGENCY:idnight club work: sound design and production

Football has always been about the next generation. This time, it said so out loud.

For Adidas' Champion the Girls campaign, Alessandro Del Piero and his daughter told the story better than any script could — a football icon and the girl who grew up watching him, now watching her. Our role was to make sure the sound never got in the way of that, and never let it go unheard either. We built a sonic environment designed entirely around emotional resonance — drawing viewers into the narrative, amplifying the themes of unity, empowerment, and the long-overdue celebration of women's football. Sound design in service of something that mattered.